Latest Events

This format is used to present the latest models that will be coming onto the market before they are actually on sale. Normally these events will be aimed at sector professionals, journalists and opinion influencers. Sometimes the general public will also be invited, but usually on different days in order to differentiate the type of messages and activities aimed at each type of public.

This is about converting an open-air space in a circuit or actually using the track at a race track.

This format can be used equally for testing models that haven’t yet been released as well as for the latest models to have come onto the market.

The type of circuit used will very much depend upon the public that the event is aimed at and the vehicle model. Ideally a circuit should be chosen where the vehicle features can be tested in conditions that are as realistic as possible. If you are dealing with a four-wheel drive car or 4×4, ideally the circuit should be similar to a mountain road where there are mud, water, rocks, tree-trunks and uneven terrain present in order to appreciate the true possibilities of the vehicle.

This format is normally chosen for launching a new product in which the company has invested a lot of time and resources, and one where a series of innovations or important changes in relation to previous models are presented.

A unique venue with personality is usually chosen, with an avant-garde design so that the event transmits the values that the company wishes to communicate and associate with the new launch.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

A group of people are invited to undertake a route, over the course of two or three days, so that they can experience the drive sensation and try one or various vehicles. We recommend forming small groups of no more than 20 people or with a maximum of 10 vehicles, but this depends greatly upon the route and the kind of roads chosen.